Reputation Management Asia

Manufacturer reactivates digital brand visibility

4 Comments / Case Studies / By

Practice Areas: Social media marketing, Spokesperson Thought Leadership A global automaker was experiencing low brand visibility across social media channels vis-à-vis peers. Existing digital content was solely product-focused with minimal coverage of the brand’s core values and sustainability agenda. The brand needed a focused content strategy to increase key digital metrics and drive thought leadership. …

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Effective change management drives brand loyalty

9 Comments / Case Studies / By

Practice Areas: Change mangement, Crisis communications, Reputation management A global tire manufacturer was faced with a critical challenge: to mitigate the negative impact of its decision to downsize its operations. A voluntary separation scheme was offered to employees but morale was low. There was a fear that employees would retaliate. Solution: Guided by Engage SEA …

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Digital Technology: The Dawn of a New, Sustainable Era

8 Comments / Knowledge / By

The role and function of the Malaysia Digital Economy Corporation (MDEC) as a promoter of Malaysia’s digital economy cannot be over-emphasised. The need for operators to embrace digitalisation in their businesses is not a choice anymore. Take for instance the COVID-19 pandemic. It clearly showed that most SMEs, micro-enterprises, and start-ups were not prepared. The …

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3 Tips to Win Your Customers With Data-Driven Decisions

3 Comments / Knowledge / By

As the COVID-19 pandemic continues to ravage the globe, multinational companies and SMEs in Malaysia are moving quickly to keep business moving during the Movement Control Order (MCO) period. Most are already pivoting to digitalise their business, an uncharted territory for some. With time, money, and brand loyalty at stake, now is not the time …

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Engage SEA Launches #KeepBusinessMoving Campaign Offering Free Digital Intelligence and Communications Support for CEOs and Business Community During MCO

7 Comments / News / By

#KeepBusinessMoving Campaign brings together data, digital and deep industry experience to partner businesses in getting through this challenging period Kuala Lumpur, 30 Mar 2020 – Engage Southeast Asia (Engage SEA) strongly echos the Malaysian government’s move in announcing the stimulus package on Friday, 27 Mar to help leaders and businesses weather the COVID-19 fallout. As …

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Engage SEA Names Rajan Moses Country Director

6 Comments / News / By

Kuala Lumpur, 20 Mar 2020 – Engage Southeast Asia (Engage SEA), Malaysia’s premier Reputation Management and Digital Communications firm, has appointed Rajan Moses as country manager. Moses will lead the firm’s business development, focused on strengthening its Crisis Communications and Reputation Management counsel for CEOs and brands. Moses is an accomplished senior communications consultant and …

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Five Qualities of Resilient Leadership in Times of Crisis

11 Comments / Knowledge / By

Originally published by Deloitte Insights. Today, strong and effective leadership can help blunt the impact of a crisis — and enable your organization to emerge stronger. Explore these five fundamental qualities of resilient leadership that distinguish successful CEOs as they guide their enterprises through the COVID-19 crisis: Design from the heart … and the head. In crisis, …

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Hitting The Bullseye in Digital Communications

8 Comments / News / By

Forrester recently revealed to Marketing Interactive that B2B companies in Asia Pacific risk losing 19 percent of revenue when content marketing does not attract their core audience. Theoretically, a US$10 billion company can risk losing US$1.9 billion of revenue as a result of their content marketing messages, format choices, and spend missing the mark.  Are …

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Safeguarding Trust and Credibility a Priority

7 Comments / News / By

Trust is a double-edged sword. Economic uncertainty, political turmoil and techlash can shatter credibility in an instant. In the wake of Malaysia’s political climate, the public sector needs to focus on rebuilding trust and credibility, a sentiment strongly supported by thought leaders in the country. Read one of their thoughts below. Focus on rebuilding trust, …

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Reputation and Brand Communications

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