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Five Qualities of Resilient Leadership in Times of Crisis

11 Comments / Knowledge / By

Originally published by Deloitte Insights. Today, strong and effective leadership can help blunt the impact of a crisis — and enable your organization to emerge stronger. Explore these five fundamental qualities of resilient leadership that distinguish successful CEOs as they guide their enterprises through the COVID-19 crisis: Design from the heart … and the head. In crisis, …

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Hitting The Bullseye in Digital Communications

8 Comments / News / By

Forrester recently revealed to Marketing Interactive that B2B companies in Asia Pacific risk losing 19 percent of revenue when content marketing does not attract their core audience. Theoretically, a US$10 billion company can risk losing US$1.9 billion of revenue as a result of their content marketing messages, format choices, and spend missing the mark.  Are …

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Safeguarding Trust and Credibility a Priority

7 Comments / News / By

Trust is a double-edged sword. Economic uncertainty, political turmoil and techlash can shatter credibility in an instant. In the wake of Malaysia’s political climate, the public sector needs to focus on rebuilding trust and credibility, a sentiment strongly supported by thought leaders in the country. Read one of their thoughts below. Focus on rebuilding trust, …

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Reputation and Brand Communications

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