Team

Christine Chang, Managing Director

20+ years in Creative, Media, Events, Digital and PR

Christine started her journey in the world of advertising and communication with FCB upon graduating from Monash University with a double degree in Communication and Sociology when she returned to her homeland Malaysia in 1997.

Through her career, Christine has worked in FCB, Y&R, Leo Burnett, Edelman Malaysia and Star Media Group (as Group Marketing Officer). She has also in 2016 taken up the role as General Manager to setup and build Havas Media Kuala Lumpur. After 21 years, Christine has gained an in-depth and wide spectrum of experience in creative, media, events, digital and PR working on GLCs and industries such as FMCG, Electronics, Finance, Broadcast & Entertainment, QSR, Hospitality and Retail.

Regardless of industry and the Digital era today, Christine believes that the success of any brand and communication strategies remains at the heart of knowing who our customers are and what is it that moves their hearts. Only with a good understanding of our customers, are we able to create meaningful brands. In order to do that, one has to possess immense curiosity.

Portfolio of Clients: astro, OCBC, PETRONAS, NEC Key Phones, Swarovski, Boustead Group, Cerebos, Ajinomoto, Federal Flour, McDonald’s Malaysia, Marigold, Godfrey Phillips Malaysia, Michelin Malaysia, Vinda Group, Al Ikhsan, Baskin Robbins, Philips Lighting, EREC, Mundiphrama.

Veteran journalist and senior communications expert, Rajan has more than 35 years of success spanning C-suite engagement, international and regional media strategy, issues and crisis communications and deal communications that included spearheading the IPO launches of Maxis, Petronas Chemicals, Astro and Bumi Armada.

Advocating digital-first and data-driven strategies, Rajan served as a strategic communications advisor for Sapura Energy for seven years until December 2019. He was previously the managing director of Ogilvy Public Relations Malaysia and later, Senior Advisor and Ogilvy Group Director of Business Development from 2008 to 2012.

Rajan has worked with leading Malaysian brands and government-linked companies including Khazanah, Iskandar Investment Bhd, Legoland, Sunway, Bursa Malaysia, Lynas Corp, CIMB, Alliance Bank, Bernas, UEM Land, Manulife, Dialog, Goodyear, Usaha Tegas Group, MEASAT, Deutsche Bank and Guinness.

For over two decades between 1983 to 2003, Rajan worked as a chief correspondent/editor for the Reuters international news agency in the United States, Thailand, Singapore, and Hong Kong. He later returned to Malaysia as Executive Editor at Business Times at New Straits Times. He was also editor at national news agency Bernama and at The Star newspaper.