International experience, local, integrated solutions
The ENGAGE SEA Core Team is part of a larger ecosystem of local experts equipped with a broader knowledge of Southeast Asia, assembled for specific client requirement(s) to provide best in-country solutions that are digitally-focused and data-backed. Recognised for our availability to provide in-depth view on issues and offering a confidential place for strategic counsel on anything that might affect reputation or brand.
Your strategic partner for sustainable success
Senior counsel brings local, regional and international market experience
Presence in key regional markets – Kuala Lumpur, Johor Bahru, Singapore, Jakarta
Combined expertise from the core team of experts with in-depth know-how
Christine Chang, Managing Director
20+ years in Creative, Media, Events, Digital and PR
Christine started her journey in the world of advertising and communication with FCB upon graduating from Monash University with a double degree in Communication and Sociology when she returned to her homeland Malaysia in 1997.
Through her career, Christine has worked in FCB, Y&R, Leo Burnett, Edelman Malaysia and Star Media Group (as Group Marketing Officer). She has also in 2016 taken up the role as General Manager to setup and build Havas Media Kuala Lumpur. After 21 years, Christine has gained an in-depth and wide spectrum of experience in creative, media, events, digital and PR working on GLCs and industries such as FMCG, Electronics, Finance, Broadcast & Entertainment, QSR, Hospitality and Retail.
Regardless of industry and the Digital era today, Christine believes that the success of any brand and communication strategies remains at the heart of knowing who our customers are and what is it that moves their hearts. Only with a good understanding of our customers, are we able to create meaningful brands. In order to do that, one has to possess immense curiosity.
Portfolio of Clients: astro, OCBC, PETRONAS, NEC Key Phones, Swarovski, Boustead Group, Cerebos, Ajinomoto, Federal Flour, McDonald’s Malaysia, Marigold, Godfrey Phillips Malaysia, Michelin Malaysia, Vinda Group, Al Ikhsan, Baskin Robbins, Philips Lighting, EREC, Mundiphrama.
"Positive Sentiment Gains by 40 Percent"
A data-driven, reputation intelligence exercise drove positive sentiment for a novice CEO and strengthened brand confidence.
Hitting the Bullseye in Digital Communications
B2B companies in Asia Pacific risk losing 19 percent of revenue when content marketing does not attract their core audience.
Safeguarding Trust and Credibility
Economic uncertainty, political turmoil and techlash can shatter credibility in an instant. Rebuilding trust is a critical priority.
Build trust, advocacy and enduring business value in partnership with C-Suite and Corporate sector.