Practice Areas: Brand Influence, Reputation Management
Our client requested for us to help expand the Client’s influence in the Client’s industry vertical so that the Client can be more visible to potential investors and business partners. As a reputation and influence strategist, our approach is to work quietly in the background to let our client take the spotlight.
We conducted an audit and discovered the Client had minimal media coverage and little digital presence despite achieving many breakthroughs throughout the Client’s career.
We started researching and building the Client’s brand story. We then created and populated digital assets to reflect the Client’s narrative. Next, we arranged several media appearances and disseminated thought leadership content to raise the Client’s profile within the industry. We also managed several experiential / on-ground activities to strengthen the Client’s public image among stakeholders.
The result was the Client was able to secure new partnership deals that took the Client’s business to the next level.