Image source: Engage SEA

You might just be watching TikTok on hospital waiting room TVs

Atmosphere, a streaming TV service for businesses, has partnered with TikTok to introduce the latter’s content on its platform. Atmosphere was incubated under Chive Media Group in the US and was launched in 2019, and has a presence in across 18,000 restaurants, bars, gyms, doctor offices and other venues worldwide. 

Tapping on the engagement of Tiktok’s community, the partnership will see Atmosphere’s team of content editors curate TikTok’s videos to create a channel exclusively built for out-of-home viewing. Atmosphere’s streaming platform features content that encompasses viral video compilations, extreme sports, lifestyle, art, ambient nature and entertainment, reaching over 20 million unique visitors per month.

Leo Resig, CEO and co-founder at Atmosphere said that it is thrilled to partner with TikTok and to showcase the platform’s brand of extremely engaging content in businesses. “Everyone is constantly on the go and on their phones, so we developed a hyper-entertaining streaming TV platform with Atmosphere, which elevates the vibe of any business. This is a win-win for the business and their customers as well as advertisers, who are having a harder time connecting with an unreachable TV audience. We are trailblazing TV entertainment in the 3rd space and having a blast doing it!”

Working closely together to replicate the same viewer experience that users would have on TikTok, the two companies have developed a channel that provides viewers with an experience that’s distinctly TikTok.

Dan Page, head of global business development, new screens at TikTok, said that the platform has become a destination for over a billion people to be entertained, get inspired, and find community. “By partnering with Atmosphere, we’re excited to make it easy for people to experience TikTok together by bringing the joy and creativity of our platform to new screens, venues, and audiences,” he added.

MARKETING-INTERACTIVE has reached out to Atmosphere for more information on the partnership.

Separately, App Annie named TikTok as one of the top breakout social apps by spend in 2021, alongside BIGO LIVE, Discord, Facebook, and Tango. TikTok also led the spend chart worldwide in the US and UK. 

TikTok also partnered with the Malaysia Digital Economy Corporation in November last year to support local food businesses with the #MakanLocal campaign. Celebrating Malaysia’s food diversity, the campaign featured an interactive food map that highlighted well-known localities in different states, recommendations of local food businesses, and food reviews of restaurants and online food businesses.

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