As Jeff Bezos once said, “A brand for a company is like a reputation for a person.” Branding is all about personification—giving human traits to a brand. If you think about it, Nike, Disney, or any other corporation is nothing more than a set of documents filed by a lawyer somewhere. They are legal entities created …
What does your company’s brand say about it? Read More »
With the two year anniversary of the pandemic nearing, and the retail industry continuing to experience enormous transformation, new research brings fresh insight for brands looking to create effective customer experiences and boost sales. A new survey by Birdeye, an Experience Marketing platform, of over 800 marketers, looked specifically at how they communicate with new and …
E-Commerce Brands Look To Reputation Management To Boost Sales Read More »
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