#KeepBusinessMoving Campaign brings together data, digital and deep industry experience to partner businesses in getting through this challenging period
Kuala Lumpur, 30 Mar 2020 – Engage Southeast Asia (Engage SEA) strongly echos the Malaysian government’s move in announcing the stimulus package on Friday, 27 Mar to help leaders and businesses weather the COVID-19 fallout. As Malaysia’s premier reputation management and digital communications firm, we would also like to do our part for Malaysia.
We stand resolute with CEOs and leaders, and to ensure business continuity, we are launching our #KeepBusinessMoving campaign. The first in the region to offer Digital Reputation Intelligence (DIRI) diagnostics, it is free for SMEs, entrepreneurs and organisations during the MCO period. As a core component of Engage SEA’s Digital Communications, Crisis Management and Recovery offering, the proprietary DIRI diagnostic will help companies to strengthen trust, build reputation and brand loyalty, and mitigate reputation risks with customers and stakeholders during the on-going MCO period.
In a time of unprecedented global uncertainty and market disruption, a single act or lack of action can put a company’s reputation and business at great risk. The understanding and use of data analytics is a critical factor for CEOs to drive engagement and build brand trust with stakeholders — paramount to ensuring business continuity throughout the MCO period and beyond. Engage SEA recognises the rising complexity faced by CEOs in their mammoth responsibilities across employees, customers and key business functions, and is committed to helping CEOs chart the way forward with their teams.
“In today’s digital age, CEOs and brands are subject to scrutiny 24/7. If you are not communicating and engaging with customers and stakeholders, your reputation can be lost or worse, hijacked. Reports show that approximately 25 per cent of a company’s market value is determined by its reputation, and the perception stakeholders have towards it. At the same time, only 31 per cent of ASEAN CEOs are receiving data relevant to developing long-term risk mitigation strategies. CEOs who take a proactive approach to balance data with tailored communications and ensure transparent engagement will win the reputation battle, and with it — customer trust and brand loyalty,” Engage SEA Country Director and Crisis Management Lead Rajan Moses said.
Our #KeepBusinessMoving campaign presents brands with the unique opportunity to measure their digital reputation and influence, including brand sentiment and competitive benchmarking. This will allow the organisation to recognise the strength and weakness of their communications approach, and discuss possible measures to build reputation resilience, customer trust and brand loyalty in these times.
The FREE consultation will be conducted via 30-minute video conferencing and will include reviewing of business needs, sharing of reputation intelligence and discussing the potential future approach, based on a pre-submitted questionnaire. Brands and organisations can submit their interest through bit.ly/EngageSEADiRI, drop an email to engage@engagesea.com or call/SMS (+60) 11 3941 7758 for a private and confidential session with Engage SEA’s senior strategists, who are experts with more than 10 years of experience. Together, we want to #KeepBusinessMoving.
About Engage Southeast Asia (SEA)
Engage SEA is a specialised reputation management and digital communications firm for international and domestic markets, operating across Southeast Asia, providing CEOs and leaders of organisations data-led strategies to strengthen reputation and trust. We partner both the private and public sector to implement our proprietary Digital Reputation Intelligence (DIRI) diagnostic to build hyper-targeted reputation management and recovery plans. Our approach of combining data analytics and senior experience to deliver successful and measurable outcomes is the key differentiator for success. Engage SEA focuses on CEO and Corporate Reputation, Crisis and Issues Management, Media Training, Editors and Influencer Engagement, Startup and Technology Communications. We are also the exclusive communications partner to Global Compact Network Malaysia supporting the United Nations SDG and Sustainability Communications. Engage SEA has a presence in key cities that include Kuala Lumpur, Johor Bahru, Singapore and Jakarta.
For media enquiries, please contact: engage@engagesea.com
