Sriyani EngageSEA

Manufacturer reactivates digital brand visibility

Practice Areas: Social media marketing, Spokesperson Thought Leadership A global automaker was experiencing low brand visibility across social media channels vis-à-vis peers. Existing digital content was solely product-focused with minimal coverage of the brand’s core values and sustainability agenda. The brand needed a focused content strategy to increase key digital metrics and drive thought leadership. …

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Effective change management drives brand loyalty

Practice Areas: Change mangement, Crisis communications, Reputation management A global tire manufacturer was faced with a critical challenge: to mitigate the negative impact of its decision to downsize its operations. A voluntary separation scheme was offered to employees but morale was low. There was a fear that employees would retaliate. Solution: Guided by Engage SEA …

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Thriving Supply Chains with a Purpose

There is often a conflation between purpose and mission in business culture today. However, both are fundamentally different. A mission-driven initiative asks, “what should we accomplish” but a purpose-driven one takes a deeper dive and asks, “why should we accomplish it.” Nowhere is this more important than in the post-COVID reality that has forced us …

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Business Case for Sustainability: New Hope or Smokescreen?

Is sustainability really changing the way that people do business? Or are Sustainable Development Goals (SDGs) a little more than a new wave of corporate PR spin—focused on appearances than true commitment to the cause? Here’s a fact: The battle to get companies invested in sustainability is over. No large company seriously debates whether environmental …

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Tanah Sutera, spearheading the development of a sustainable future

The recently concluded EdgeProp Malaysia’s Best Managed and Sustainable Property Awards 2020 saw Tanah Sutera clinch the EdgeProp Malaysia’s Responsible Developer award. This is in recognition of the developer’s robust commitment towards building vibrant and caring communities within a sustainable living environment. Tanah Sutera’s commendation comes at a time when sustainable living is being rapidly …

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Saving the planet, one virtual meeting at a time

The widespread outbreak of COVID-19 may have brought the world to a standstill, with unprecedented, multilayered implications ranging from economic, geopolitical, and health consequences. However, there’s always a silver lining in every cloud and a handful of good things have come out of the pandemic and the worldwide lockdown which ensued such as cleaner air …

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Building resilience: What’s next for aviation, tourism sectors and SMEs?

The COVID-19 global pandemic has thrown the Malaysian economy into uncharted waters. None have been worse hit than the aviation and tourism sectors as well as small and medium enterprises. Most companies in these sectors have seen their operations at a standstill for the past few months causing them to continually bleed money or worse, …

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