With the on-going Movement Control Order (MCO) in Malaysia, SMEs nationwide are faced with limited options to keep business moving. As part of our #LeadershipInAction campaign, the team at Engage SEA had the privilege to gain insights from Xin-Ci Chin, the Head of Marketing at StoreHub, on how the brand is stepping up to help …
StoreHub: “We knew we had to act fast to save as many stores as we can.” Read More »
Few days ago, I had an interesting conversation with a senior executive about the current market landscape, the transition to digitalisation, and believe it or not — data intelligence. He remarked that while brands are already pivoting to take their business online, most of their decisions are still based on semi-accurate assumptions or “gut feeling.” …
How digital intelligence can avoid costly business mistakes Read More »
Backed against a grim outlook of cash flow and supply chain challenges, SMEs and retailers are struggling to weather the pandemic storm with Malaysian retail sales losses expecting to reach at least RM5.2 billion. Only a handful of brands have enough capital to sustain their business beyond April 2020. During these challenging times, every single …
Here’s how to get your customers to spend online Read More »
We’ve seen the headlines. The COVID-19 pandemic is transitioning the way we live and work, resulting in unexpected trends nationwide. Forward-thinking SMEs and retailers are planning to (if not already) transition their business online to fulfil consumers’ needs this Ramadan period. However, jumping on the digital marketing bandwagon without critical insight into the online marketplace, …
How are lockdown trends transforming your Ramadan business strategy? Read More »
The role and function of the Malaysia Digital Economy Corporation (MDEC) as a promoter of Malaysia’s digital economy cannot be over-emphasised. The need for operators to embrace digitalisation in their businesses is not a choice anymore. Take for instance the COVID-19 pandemic. It clearly showed that most SMEs, micro-enterprises, and start-ups were not prepared. The …
Digital Technology: The Dawn of a New, Sustainable Era Read More »
As the COVID-19 pandemic continues to ravage the globe, multinational companies and SMEs in Malaysia are moving quickly to keep business moving during the Movement Control Order (MCO) period. Most are already pivoting to digitalise their business, an uncharted territory for some. With time, money, and brand loyalty at stake, now is not the time …
3 Tips to Win Your Customers With Data-Driven Decisions Read More »
#KeepBusinessMoving Campaign brings together data, digital and deep industry experience to partner businesses in getting through this challenging period Kuala Lumpur, 30 Mar 2020 – Engage Southeast Asia (Engage SEA) strongly echos the Malaysian government’s move in announcing the stimulus package on Friday, 27 Mar to help leaders and businesses weather the COVID-19 fallout. As …
Kuala Lumpur, 20 Mar 2020 – Engage Southeast Asia (Engage SEA), Malaysia’s premier Reputation Management and Digital Communications firm, has appointed Rajan Moses as country manager. Moses will lead the firm’s business development, focused on strengthening its Crisis Communications and Reputation Management counsel for CEOs and brands. Moses is an accomplished senior communications consultant and …
Engage SEA Names Rajan Moses Country Director Read More »
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