Trust is a double-edged sword. Economic uncertainty, political turmoil and techlash can shatter credibility in an instant. In the wake of Malaysia’s political climate, the public sector needs to focus on rebuilding trust and credibility, a sentiment strongly supported by thought leaders in the country. Read one of their thoughts below. Focus on rebuilding trust, …
Safeguarding Trust and Credibility a Priority Read More »
Practice Areas: Brand Influence, Reputation Management Our client requested for us to help expand the Client’s influence in the Client’s industry vertical so that the Client can be more visible to potential investors and business partners. As a reputation and influence strategist, our approach is to work quietly in the background to let our client …
Thought Leadership Raises Brand Profile Read More »
Practice Areas: Crisis Communications, Reputation Management Our client was hired as the CEO for a large MNC in a highly publicised announcement. Prior to the announcement, there was plenty of online chatter and criticism about the previous CEO and the company business. With news of the incoming CEO, there was increased online buzz about the …
Novice CEO Gains 40 Percent Sentiment Increase Read More »
Practice Areas: Reputation Management, Crisis Communications A public figure wanted to participate in a campaign. Against a landscape of negativity towards politicians, the public figure needed a strong brand positioning to combat the public’s scepticism and win their trust. Solution: The Personality engaged us to manage their campaign. With social listening, we were able to …
Winning Trust In The Face of Negativity Read More »
PRIVATE SECTOR KEY TO BRIDGE THE GAP FROM GOALS TO ACTIONS UNDER 2030 AGENDA YB Dato Rashid Hasnon, Deputy Speaker: the private sector can play a greater role through partnership programmes with the government in efforts to achieve the aspirations of the national sustainable development goals KUALA LUMPUR (PARLIAMENT), 11 SEPTEMBER 2019 – Private sector participation …
UN At The SDGs Expert Insight Series (Forum) Read More »
Some public relations agencies offer reputation management as a subset of their services. The difference between public relations agencies with reputation management companies is that reputation management firms focus entirely on reputation management, thus allowing such firms to develop core competencies in the subject. They have the operational and technical expertise to execute from all …
How Reputation Management Services Differ From PR Agencies Read More »
Reputation, in a nutshell, is what people think of you, whether that is true or not. The audience who can form opinions about your reputation can be your current and future customers, your current and potential employees, executive management, your current and potential investors, suppliers and vendors, the media, competitors and end users of your …
What Is Reputation And Why It Matters Read More »
Because today’s digital media enables two-way communications, your reputation is no longer what you tell people it is. Your reputation is a combination of what people say about you offline and online, and your own brand narrative. Reputation management then is the art of managing public discourse about your brand, so that it aligns as …
What Is Reputation Management And Why You Need It Read More »
You or your brand’s reputation today has more influence on consumer decision than any marketing, advertising or public relations campaign can have. Consumers expect public leaders to be transparent, and a strong reputation enhances an individual’s brand recall and public confidence. A reputation well managed can also help the individual with the following; Mitigate Negative …
Why You Need Reputation Management Read More »
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