Forrester recently revealed to Marketing Interactive that B2B companies in Asia Pacific risk losing 19 percent of revenue when content marketing does not attract their core audience. Theoretically, a US$10 billion company can risk losing US$1.9 billion of revenue as a result of their content marketing messages, format choices, and spend missing the mark. Are …
Hitting The Bullseye in Digital Communications Read More »
Trust is a double-edged sword. Economic uncertainty, political turmoil and techlash can shatter credibility in an instant. In the wake of Malaysia’s political climate, the public sector needs to focus on rebuilding trust and credibility, a sentiment strongly supported by thought leaders in the country. Read one of their thoughts below. Focus on rebuilding trust, …
Safeguarding Trust and Credibility a Priority Read More »
Practice Areas: Brand Influence, Reputation Management Our client requested for us to help expand the Client’s influence in the Client’s industry vertical so that the Client can be more visible to potential investors and business partners. As a reputation and influence strategist, our approach is to work quietly in the background to let our client …
Thought Leadership Raises Brand Profile Read More »
Practice Areas: Crisis Communications, Reputation Management Our client was hired as the CEO for a large MNC in a highly publicised announcement. Prior to the announcement, there was plenty of online chatter and criticism about the previous CEO and the company business. With news of the incoming CEO, there was increased online buzz about the …
Novice CEO Gains 40 Percent Sentiment Increase Read More »
Reputation, in a nutshell, is what people think of you, whether that is true or not. The audience who can form opinions about your reputation can be your current and future customers, your current and potential employees, executive management, your current and potential investors, suppliers and vendors, the media, competitors and end users of your …
What Is Reputation And Why It Matters Read More »
Because today’s digital media enables two-way communications, your reputation is no longer what you tell people it is. Your reputation is a combination of what people say about you offline and online, and your own brand narrative. Reputation management then is the art of managing public discourse about your brand, so that it aligns as …
What Is Reputation Management And Why You Need It Read More »
You or your brand’s reputation today has more influence on consumer decision than any marketing, advertising or public relations campaign can have. Consumers expect public leaders to be transparent, and a strong reputation enhances an individual’s brand recall and public confidence. A reputation well managed can also help the individual with the following; Mitigate Negative …
Why You Need Reputation Management Read More »
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