Our leaders and businesses are having a tough time understanding how to communicate in a digital world. “Aiyaa..what I say to my staff is different to what I put on social media. Must be careful or will get whacked!” We have seen the results of a careless or downright arrogant post…disaster ensues. As a Malaysian …
What is so difficult about clear and consistent storytelling for leaders and brands? Read More »
Director of experience design Klaus Heesch observes that as leaders chart a path through uncertainty, it’s important to remember the framing of an ecosystem. Any experience or any one person can be connected to others or even groups of others. And it’s a leader’s job to bring them all together. Leaders need a new playbook …
The future of leadership depends on these 4 strategies Read More »
Zoom’s CEO Eric Yuan is excited for part-time office life. Months after making headlines in May by saying he was suffering from his own case of Zoom fatigue, the billionaire entrepreneur says he’s figured out a healthier meetings pace these days — and is now pushing Zoom to build the communications platform of a hybrid office future. …
Practice Areas: Social media marketing, Spokesperson Thought Leadership A global automaker was experiencing low brand visibility across social media channels vis-à-vis peers. Existing digital content was solely product-focused with minimal coverage of the brand’s core values and sustainability agenda. The brand needed a focused content strategy to increase key digital metrics and drive thought leadership. …
Manufacturer reactivates digital brand visibility Read More »
Practice Areas: Change mangement, Crisis communications, Reputation management A global tire manufacturer was faced with a critical challenge: to mitigate the negative impact of its decision to downsize its operations. A voluntary separation scheme was offered to employees but morale was low. There was a fear that employees would retaliate. Solution: Guided by Engage SEA …
Effective change management drives brand loyalty Read More »
The role and function of the Malaysia Digital Economy Corporation (MDEC) as a promoter of Malaysia’s digital economy cannot be over-emphasised. The need for operators to embrace digitalisation in their businesses is not a choice anymore. Take for instance the COVID-19 pandemic. It clearly showed that most SMEs, micro-enterprises, and start-ups were not prepared. The …
Digital Technology: The Dawn of a New, Sustainable Era Read More »
As the COVID-19 pandemic continues to ravage the globe, multinational companies and SMEs in Malaysia are moving quickly to keep business moving during the Movement Control Order (MCO) period. Most are already pivoting to digitalise their business, an uncharted territory for some. With time, money, and brand loyalty at stake, now is not the time …
3 Tips to Win Your Customers With Data-Driven Decisions Read More »
#KeepBusinessMoving Campaign brings together data, digital and deep industry experience to partner businesses in getting through this challenging period Kuala Lumpur, 30 Mar 2020 – Engage Southeast Asia (Engage SEA) strongly echos the Malaysian government’s move in announcing the stimulus package on Friday, 27 Mar to help leaders and businesses weather the COVID-19 fallout. As …
Kuala Lumpur, 20 Mar 2020 – Engage Southeast Asia (Engage SEA), Malaysia’s premier Reputation Management and Digital Communications firm, has appointed Rajan Moses as country manager. Moses will lead the firm’s business development, focused on strengthening its Crisis Communications and Reputation Management counsel for CEOs and brands. Moses is an accomplished senior communications consultant and …
Engage SEA Names Rajan Moses Country Director Read More »
Originally published by Deloitte Insights. Today, strong and effective leadership can help blunt the impact of a crisis — and enable your organization to emerge stronger. Explore these five fundamental qualities of resilient leadership that distinguish successful CEOs as they guide their enterprises through the COVID-19 crisis: Design from the heart … and the head. In crisis, …
Five Qualities of Resilient Leadership in Times of Crisis Read More »
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