Forrester recently revealed to Marketing Interactive that B2B companies in Asia Pacific risk losing 19 percent of revenue when content marketing does not attract their core audience. Theoretically, a US$10 billion company can risk losing US$1.9 billion of revenue as a result of their content marketing messages, format choices, and spend missing the mark. Are …
Hitting The Bullseye in Digital Communications Read More »
Trust is a double-edged sword. Economic uncertainty, political turmoil and techlash can shatter credibility in an instant. In the wake of Malaysia’s political climate, the public sector needs to focus on rebuilding trust and credibility, a sentiment strongly supported by thought leaders in the country. Read one of their thoughts below. Focus on rebuilding trust, …
Safeguarding Trust and Credibility a Priority Read More »
Practice Areas: Brand Influence, Reputation Management Our client requested for us to help expand the Client’s influence in the Client’s industry vertical so that the Client can be more visible to potential investors and business partners. As a reputation and influence strategist, our approach is to work quietly in the background to let our client …
Thought Leadership Raises Brand Profile Read More »
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