Case Studies

Zoom’s CEO Eric Yuan Says His Zoom Fatigue Is Gone As He Launches New Tools For The ‘Hybrid Office Future’

Zoom’s CEO Eric Yuan is excited for part-time office life. Months after making headlines in May by saying he was suffering from his own case of Zoom fatigue, the billionaire entrepreneur says he’s figured out a healthier meetings pace these days — and is now pushing Zoom to build the communications platform of a hybrid office future. …

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Manufacturer reactivates digital brand visibility

Practice Areas: Social media marketing, Spokesperson Thought Leadership A global automaker was experiencing low brand visibility across social media channels vis-à-vis peers. Existing digital content was solely product-focused with minimal coverage of the brand’s core values and sustainability agenda. The brand needed a focused content strategy to increase key digital metrics and drive thought leadership. …

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Effective change management drives brand loyalty

Practice Areas: Change mangement, Crisis communications, Reputation management A global tire manufacturer was faced with a critical challenge: to mitigate the negative impact of its decision to downsize its operations. A voluntary separation scheme was offered to employees but morale was low. There was a fear that employees would retaliate. Solution: Guided by Engage SEA …

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Novice CEO Gains 40 Percent Sentiment Increase

Practice Areas: Crisis Communications, Reputation Management Our client was hired as the CEO for a large MNC in a highly publicised announcement. Prior to the announcement, there was plenty of online chatter and criticism about the previous CEO and the company business. With news of the incoming CEO, there was increased online buzz about the …

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Winning Trust In The Face of Negativity

Practice Areas: Reputation Management, Crisis Communications A public figure wanted to participate in a campaign. Against a landscape of negativity towards politicians, the public figure needed a strong brand positioning to combat the public’s scepticism and win their trust. Solution: The Personality engaged us to manage their campaign. With social listening, we were able to …

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