“Strategy without empathy is a wasted idea.” That’s a quote from Brian Garish, president of Banfield Pet Hospital, the leading provider of preventive veterinary care in the United States, with 1,000+ hospitals and 19,000+ associates in neighborhoods across the country. Over the past several years, he has led Banfield through a lot of empathy-infused strategic …
Engineer Empathy Into Your Strategic Planning Process Read More »
We understand that ensuring every employee instinctively activates your corporate story is not an easy task. According to Gallup Research, 90 percent of employees say they don’t understand their company’s brand promise or what makes their company different from the competition in the market. Imagine if you are a start-up or an SME. It will …
Leaders, your company’s corporate story starts from you Read More »
As leaders are just about to see the benefits of this year’s marketing decisions, they soon realize it’s time to start planning marketing strategies for 2022. Thankfully, as the economic recovery gains momentum, hopefully, marketers will find themselves with a more padded budget to work with. But, what would be the best way to allocate …
5 Emerging Digital Marketing Strategies to Try in 2022 Read More »
This pandemic, we were not only introduced to the new normal, but we were also reminded that life is too short to be stuck in a job that no longer resonates with you. Most working adults discovered that they do not favor their job during the pandemic. Hence, sources from HRMalaysia, Vulcanpost and The Star …
Career change in a pandemic? I got you. Read More »
Formulating the proper components of a marketing plan is critical to effectively help business owners set goals, turn their targeted audience into a steadfast and loyal customer base and assist with establishing a guide to organize and structure priorities. Within a marketing plan, it’s important to implement practical marketing strategies that can create a stable …
If You Don’t Have a Strategic Marketing Plan, You’re Setting Yourself Up for Failure Read More »
As a C-suite executive or leader, you know there is nothing more important than clarity. Clarity in the story you want to tell. Clarity in the strategy you want to execute. When a company is just starting out, the company’s story and strategy are crystal-clear to everyone. But then two things happen. 1. Growth. 2. …
How vital is clarity for your company’s growth and change? Read More »
The team, the market, and the product are the three legs that hold up any startup project. If you have a serious problem with any of the three, the project will inevitably crumble to the ground. Getting this particular trifecta right is a must. Because of this, it is imperative that you know what the …
COVID-19. Financial uncertainties, remote work environments, business disruptions, a tsunami of mixed messages … we could go on and on. The pandemic placed a spotlight on the importance of clear, sustained and intentional communication between senior leaders and frontline employees. In fact, the Wall Street Journal recently highlighted this very point in the article, “With …
Our leaders and businesses are having a tough time understanding how to communicate in a digital world. “Aiyaa..what I say to my staff is different to what I put on social media. Must be careful or will get whacked!” We have seen the results of a careless or downright arrogant post…disaster ensues. As a Malaysian …
What is so difficult about clear and consistent storytelling for leaders and brands? Read More »
Director of experience design Klaus Heesch observes that as leaders chart a path through uncertainty, it’s important to remember the framing of an ecosystem. Any experience or any one person can be connected to others or even groups of others. And it’s a leader’s job to bring them all together. Leaders need a new playbook …
The future of leadership depends on these 4 strategies Read More »
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