According to Forrester’s 2021 Predictions Report, more than one-third of B2B technology buyers say digital engagement channels (such as vendor websites) have become more important in their buying journeys, while four in 10 indicate that human/analog engagement with sellers has become less important.
The Content Marketing Institute also found the top two content marketing-related areas that organizations will invest in during 2021 are content creation (70%) and website enhancements (66%).
Finally, Gartner estimates by 2025, 80% of B2B sales interactions between suppliers and buyers will occur through digital channels.
Make no mistake about it — the story you share with buyers throughout their digital journey matters … more than ever before.
So, the questions you need to answer are:
- What exactly is the story we are sharing online?
- Is it clear, compelling and connected across all channels?
- Is that story aligned with buyer requirements?
- Does that story bring our true purpose and value to life?
- Does it clearly differentiate us from the competition?
If you are like most marketers, the answers to these questions are not immediately clear. That’s why marketing leaders are engaging experts, like OnMessage, to conduct the comprehensive research and audit required to surface actionable insights that answer critical questions regarding the digital story being shared online. Then, based on those findings, they are implementing a comprehensive messaging alignment and development process. This process ensures their digital story and content is clear, compelling, connected — and strategically aligned with their business goals.
According to analysts and experts — the quality and clarity of the digital story B2B marketers share with buyers in the coming years will separate market leaders from laggards. Those who invest the time and effort to ensure their digital story is consistent and engaging across all channels will win. Those who don’t will be left behind. The choice is yours.
Our work is always to Earn Trust, Build Reputation, Widen Influence to grow your brand and business.