Liana Zavo is the founder & CEO of ZavoMedia Group, an NYC-based full-service public relations and digital marketing agency.
In a world where businesses compete for attention, it is a priority for entrepreneurs to establish an image that stands out. Personal branding remains a vital aspect that needs thoughtful planning to attract a target audience. To impact the market, business owners must cultivate a presence that aligns with the brand’s mission and core values.
From my experience as a public relations strategist, coming up with such a feat requires meticulous planning and research. But with the right tools and interventions, entrepreneurs can craft a brand that resonates with the public, including reputable online visibility that is difficult to contest. While no plan is perfect, it is best to prepare for any contingency. Here are five common challenges that businesses confront, along with considerations that may help you navigate them.
Creating The Core Message
The first challenge is crafting a core message that aligns with your brand’s vision and mission. I find that entrepreneurs tend to give the least priority to creating a core message because they see it as unnecessary. However, it is the exact opposite. The purpose of the core message is to convey your focus. It shows that you know your market and can provide solutions to its problems.
What sets you apart from other businesses? What can consumers gain from your business? How do you want your clients to respond whenever they see your brand? When working with our clients, we make sure to brainstorm with them and help them see the bigger picture. An important tip to remember is to make your core message clear and concise. Being straightforward is better than beating around the bush.
A Wider Perspective
Some entrepreneurs find it troublesome to adapt to changes, but it is through these changes that one can grow. It never hurts to stay open-minded about the possibilities that can happen. Having a broader standpoint makes you more flexible and relevant. The industry is ever-changing, which means you have to stay updated with the trends that come and go.
I often encourage my clients to study and research potential new waves that may happen in the future. Keeping an open eye on these things makes it easier for you to adapt, efficiently address concerns and identify how your brand can take advantage of the wave. Entrepreneurs who fail to catch up with the current times are more likely to encounter difficulty retaining clients and earning new ones.
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