When you think of the word “branding,” what comes to mind? Maybe you think of logos you associate with a popular company, such as two golden arches that create an “M” or a curved check mark widely known as a “swoosh.” If you guessed McDonald’s and Nike, you’re correct! Despite surface-level understanding of how powerful …
The Basics of Branding and How to Make Yours Memorable Read More »
If you have had a long week at work, you might be justifiably exhausted and feeling like you can’t do anything productive. That feeling might be a sign that you need a nap or a relaxing weekend, or it could be a sign of more serious burnout. How would you know? I’ll talk about some …
4 signs you’re experiencing burnout, according to a cognitive scientist Read More »
How are you preparing for the new year as an entrepreneur? I sat down with the impressive Christiana Yebra to talk about trends for the new year. She is a marketing and strategy expert based in Dallas, Texas who has spent eight years working for emerging startups in healthcare, social networking, and sports. Christiana has …
How Smart Entrepreneurs Can Prepare For 2022 Read More »
Marketing is all about telling a story. You’ve probably heard some variation of this a thousand times, but how often do we actually see that playing out in real life? It seems like all too often, solopreneurs and freelancers fail to give storytelling the kind of emphasis it deserves. It’s easy to fall into a …
How Better Storytelling Will Lead To An Increase In Sales For Your Brand Read More »
Empathy is the buzzword in today’s business lexicon. Work still isn’t normal. Millions of employees are still adjusting to frequently changing professional and personal demands, and we’re all collectively still traumatized by the events of the past 18 months. Leaders clearly need to be empathetic to support their teams and workforce. So it’s a good …
Stop telling managers to be empathetic. Try this instead Read More »
Every department (or agency) that specializes in a particular marketing channel understandably wants to claim success no matter the brand, audience or industry. Social media managers, Google Ads experts, SEO savants and others all have a stake in their particular strategy being labeled the silver bullet that is driving profitability for the organization or client. …
Why An Omnichannel Marketing Strategy Should Be Your Top Priority Read More »
The way a brand communicates and the persona it gives off is incredibly powerful and lasting. That is achieved most effectively through words in the form of a story. PEOPLE CRAVE STORIES. IT’S HUMAN NATURE. To truly move people, you need a story. Stories transport us from our current moment and put us comfortably into …
Why best-in-class brands lead with story Read More »
The Great Resignation is a term coined for workers who are leaving their jobs due to the salary injustice and have been taken advantage of by their employers. Many walked out of their job without having a backup career option. It is currently an on-going trend in the US and has been happening all over …
Should Malaysia worry about the Great Resignation? Read More »
With the two year anniversary of the pandemic nearing, and the retail industry continuing to experience enormous transformation, new research brings fresh insight for brands looking to create effective customer experiences and boost sales. A new survey by Birdeye, an Experience Marketing platform, of over 800 marketers, looked specifically at how they communicate with new and …
E-Commerce Brands Look To Reputation Management To Boost Sales Read More »
It’s been a tough year peppered with life-and-death emergencies that have changed the realities of day-to-day living. A raging pandemic, skyrocketing unemployment and civil unrest have roiled society with discord. The World Health Organization officially declared a pandemic in March 2020 and the divide between the rich and poor became even more pronounced. All combined, …
Why The Need For Crisis Communications Is On The Rise Read More »
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