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Can digital innovation help repair a company’s reputation?

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Facebook’s shift to the ‘metaverse’ under new company name Meta has been the subject of much criticism. However, company-wide transformations hold significant potential, particularly those that embrace the power of digital innovation.  Mark Zuckerberg’s announcement of a universal virtual reality ecosystem was derided by many in the media and beyond. Olivia Solon, NBC News tech …

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Why An Omnichannel Marketing Strategy Should Be Your Top Priority

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Every department (or agency) that specializes in a particular marketing channel understandably wants to claim success no matter the brand, audience or industry. Social media managers, Google Ads experts, SEO savants and others all have a stake in their particular strategy being labeled the silver bullet that is driving profitability for the organization or client. …

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