What is reputation management? Simply put, it is a strategy used to influence the way stakeholders perceive the brand of a business – corporate, medium-sized, or the parlour by the corner. The obvious follow-up question here is why is it important for stakeholders to have a good impression of the establishment? The answer may be …
Can reputation be managed? But of course! Read More »
As Jeff Bezos once said, “A brand for a company is like a reputation for a person.” Branding is all about personification—giving human traits to a brand. If you think about it, Nike, Disney, or any other corporation is nothing more than a set of documents filed by a lawyer somewhere. They are legal entities created …
What does your company’s brand say about it? Read More »
Chief marketing officers (CMOs) have gained ground in the C-suite and often hold a seat at the table when companies define and pursue strategic decisions. CMOs should also get a seat at the information technology (IT) table. Whether you’re in higher education, retail or a service industry, digital communications should be user experience (UX) focused. …
Connecting Marketing And IT To Transform UX Read More »
So, content marketing, huh? A quick Google of the term will net you a whopping 10.4 billion hits in just a few seconds showing us – if any proof were needed – that this is still the go-to strategy for marketers. Despite this, a large number of brands are still working under some common misconceptions …
Content marketing: What are the top misconceptions? Read More »
One of the most frequent questions I get from business owners is some variation of the following: “should I be spending money on SEO or PPC?” It’s a complex question, and there’s no one right answer. But I can help you understand the factors you’ll need to consider when making the decision for yourself. The …
Is SEO or PPC Better for Your Business? Read More »
When you think of the word “branding,” what comes to mind? Maybe you think of logos you associate with a popular company, such as two golden arches that create an “M” or a curved check mark widely known as a “swoosh.” If you guessed McDonald’s and Nike, you’re correct! Despite surface-level understanding of how powerful …
The Basics of Branding and How to Make Yours Memorable Read More »
If you have had a long week at work, you might be justifiably exhausted and feeling like you can’t do anything productive. That feeling might be a sign that you need a nap or a relaxing weekend, or it could be a sign of more serious burnout. How would you know? I’ll talk about some …
4 signs you’re experiencing burnout, according to a cognitive scientist Read More »
How are you preparing for the new year as an entrepreneur? I sat down with the impressive Christiana Yebra to talk about trends for the new year. She is a marketing and strategy expert based in Dallas, Texas who has spent eight years working for emerging startups in healthcare, social networking, and sports. Christiana has …
How Smart Entrepreneurs Can Prepare For 2022 Read More »
We understand that ensuring every employee instinctively activates your corporate story is not an easy task. According to Gallup Research, 90 percent of employees say they don’t understand their company’s brand promise or what makes their company different from the competition in the market. Imagine if you are a start-up or an SME. It will …
Leaders, your company’s corporate story starts from you Read More »
Practice Areas: Social media marketing, Spokesperson Thought Leadership A global automaker was experiencing low brand visibility across social media channels vis-à-vis peers. Existing digital content was solely product-focused with minimal coverage of the brand’s core values and sustainability agenda. The brand needed a focused content strategy to increase key digital metrics and drive thought leadership. …
Manufacturer reactivates digital brand visibility Read More »
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