According to a study done by PricewaterhouseCoopers Advisory Sdn Bhd (PWC Malaysia) called “Millennials at Work”, the millennials who were born from 1981 to 1996 (age 26 – 40 as of 2021) are looking for employers who can give them a platform for enhancement and development. This breaks down to three big sections; Competitive wages …
What do Malaysian millennials look for in their employers? Read More »
The most important person in any startup company is its founder. This is the person who had the vision to create something from nothing while injecting their creativity and energy to make that vision come alive as a business. But there can come a time in any business’s timeline when that same person who gave …
When Is It Time for the Founder to Go? Read More »
According to Forrester’s 2021 Predictions Report, more than one-third of B2B technology buyers say digital engagement channels (such as vendor websites) have become more important in their buying journeys, while four in 10 indicate that human/analog engagement with sellers has become less important. The Content Marketing Institute also found the top two content marketing-related areas that organizations will …
What’s your story? Read More »
“Strategy without empathy is a wasted idea.” That’s a quote from Brian Garish, president of Banfield Pet Hospital, the leading provider of preventive veterinary care in the United States, with 1,000+ hospitals and 19,000+ associates in neighborhoods across the country. Over the past several years, he has led Banfield through a lot of empathy-infused strategic …
Engineer Empathy Into Your Strategic Planning Process Read More »
We understand that ensuring every employee instinctively activates your corporate story is not an easy task. According to Gallup Research, 90 percent of employees say they don’t understand their company’s brand promise or what makes their company different from the competition in the market. Imagine if you are a start-up or an SME. It will …
Leaders, your company’s corporate story starts from you Read More »
Formulating the proper components of a marketing plan is critical to effectively help business owners set goals, turn their targeted audience into a steadfast and loyal customer base and assist with establishing a guide to organize and structure priorities. Within a marketing plan, it’s important to implement practical marketing strategies that can create a stable …
If You Don’t Have a Strategic Marketing Plan, You’re Setting Yourself Up for Failure Read More »
Director of experience design Klaus Heesch observes that as leaders chart a path through uncertainty, it’s important to remember the framing of an ecosystem. Any experience or any one person can be connected to others or even groups of others. And it’s a leader’s job to bring them all together. Leaders need a new playbook …
The future of leadership depends on these 4 strategies Read More »
Zoom’s CEO Eric Yuan is excited for part-time office life. Months after making headlines in May by saying he was suffering from his own case of Zoom fatigue, the billionaire entrepreneur says he’s figured out a healthier meetings pace these days — and is now pushing Zoom to build the communications platform of a hybrid office future. …
Some public relations agencies offer reputation management as a subset of their services. The difference between public relations agencies with reputation management companies is that reputation management firms focus entirely on reputation management, thus allowing such firms to develop core competencies in the subject. They have the operational and technical expertise to execute from all …
How Reputation Management Services Differ From PR Agencies Read More »
Reputation, in a nutshell, is what people think of you, whether that is true or not. The audience who can form opinions about your reputation can be your current and future customers, your current and potential employees, executive management, your current and potential investors, suppliers and vendors, the media, competitors and end users of your …
What Is Reputation And Why It Matters Read More »
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