Case Studies

How Digital Marketing and Advertising Can Help Grow Your Ecommerce Business

Online shopping has been a growing industry for two decades now, and the Covid-19 pandemic greatly accelerated its already formidable expansion. In the United States alone, ecommerce retailers generated more than $430 billion in 2020, according to Statista. As this sector has grown, competition among its constituent businesses has increased, of course, but savvy digital …

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Online Reputation Can Propel Your Personal Brand And Business Forward

Liana Zavo is the founder & CEO of ZavoMedia Group, an NYC-based full-service public relations and digital marketing agency.  In a world where businesses compete for attention, it is a priority for entrepreneurs to establish an image that stands out. Personal branding remains a vital aspect that needs thoughtful planning to attract a target audience. To …

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Connecting Marketing And IT To Transform UX

Chief marketing officers (CMOs) have gained ground in the C-suite and often hold a seat at the table when companies define and pursue strategic decisions. CMOs should also get a seat at the information technology (IT) table. Whether you’re in higher education, retail or a service industry, digital communications should be user experience (UX) focused. …

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The Role Of Branding In Negotiation Success

Marketer and entrepreneur Stephen A. Hart is a man of many passions – family, podcasting and most importantly – branding. As a Brand Strategist and creator of Brand In Demand, Hart is eager to help professionals and entrepreneurs identify and communicate the strong personal brands that will lead to success in business, relationships and even negotiation.  How does …

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Your business needs a story. Here are 6 ways to make it a standout

There’s no denying that this has been another record-breaking year in tech. From mega-fundings to the constant drumbeat of IPOs, there are a lot of opportunities right now for high-growth startups– which means it’s also increasingly challenging to break through. While reporters are constantly looking for fresh, interesting, and relevant businesses to cover, more than half …

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The Basics of Branding and How to Make Yours Memorable

When you think of the word “branding,” what comes to mind? Maybe you think of logos you associate with a popular company, such as two golden arches that create an “M” or a curved check mark widely known as a “swoosh.” If you guessed McDonald’s and Nike, you’re correct! Despite surface-level understanding of how powerful …

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