Why is it most of us know that Frosted Flakes are “Gr-r-reat” and that Budweiser is the “King of Beers” – even if we have never tried these products in the past? It’s because these brands have stayed true to their story. They established a position they wanted to own in their buyer’s minds, and they stuck with …
The Power of Consistency, Connectivity and Repetition Read More »
“With the increasing recognition of brand storytelling in relation to business growth, many are jumping on board. Not all of them are getting it right though” – Business Communications expert Gabrielle Dolan More and more companies are realizing that when it comes to business growth, brand storytelling can play a critical role. They recognize how …
Biggest mistakes of brand storytelling that stop business growth Read More »
According to a study done by PricewaterhouseCoopers Advisory Sdn Bhd (PWC Malaysia) called “Millennials at Work”, the millennials who were born from 1981 to 1996 (age 26 – 40 as of 2021) are looking for employers who can give them a platform for enhancement and development. This breaks down to three big sections; Competitive wages …
What do Malaysian millennials look for in their employers? Read More »
The most important person in any startup company is its founder. This is the person who had the vision to create something from nothing while injecting their creativity and energy to make that vision come alive as a business. But there can come a time in any business’s timeline when that same person who gave …
When Is It Time for the Founder to Go? Read More »
“Strategy without empathy is a wasted idea.” That’s a quote from Brian Garish, president of Banfield Pet Hospital, the leading provider of preventive veterinary care in the United States, with 1,000+ hospitals and 19,000+ associates in neighborhoods across the country. Over the past several years, he has led Banfield through a lot of empathy-infused strategic …
Engineer Empathy Into Your Strategic Planning Process Read More »
We understand that ensuring every employee instinctively activates your corporate story is not an easy task. According to Gallup Research, 90 percent of employees say they don’t understand their company’s brand promise or what makes their company different from the competition in the market. Imagine if you are a start-up or an SME. It will …
Leaders, your company’s corporate story starts from you Read More »
As leaders are just about to see the benefits of this year’s marketing decisions, they soon realize it’s time to start planning marketing strategies for 2022. Thankfully, as the economic recovery gains momentum, hopefully, marketers will find themselves with a more padded budget to work with. But, what would be the best way to allocate …
5 Emerging Digital Marketing Strategies to Try in 2022 Read More »
Our leaders and businesses are having a tough time understanding how to communicate in a digital world. “Aiyaa..what I say to my staff is different to what I put on social media. Must be careful or will get whacked!” We have seen the results of a careless or downright arrogant post…disaster ensues. As a Malaysian …
What is so difficult about clear and consistent storytelling for leaders and brands? Read More »
Practice Areas: Social media marketing, Spokesperson Thought Leadership A global automaker was experiencing low brand visibility across social media channels vis-à-vis peers. Existing digital content was solely product-focused with minimal coverage of the brand’s core values and sustainability agenda. The brand needed a focused content strategy to increase key digital metrics and drive thought leadership. …
Manufacturer reactivates digital brand visibility Read More »
Practice Areas: Change mangement, Crisis communications, Reputation management A global tire manufacturer was faced with a critical challenge: to mitigate the negative impact of its decision to downsize its operations. A voluntary separation scheme was offered to employees but morale was low. There was a fear that employees would retaliate. Solution: Guided by Engage SEA …
Effective change management drives brand loyalty Read More »
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