From the bottom line to the executive floor, the most successful businesses see PR as an integrated business strategy. Very often, fast-growing businesses look at PR as a lever for awareness and branding. And while that is an outcome, there are other advantages to public relations. Every company, no matter the size, can learn from …
5 Overlooked Business Outcomes of PR for Fast-Growing Companies Read More »
Online shopping has been a growing industry for two decades now, and the Covid-19 pandemic greatly accelerated its already formidable expansion. In the United States alone, ecommerce retailers generated more than $430 billion in 2020, according to Statista. As this sector has grown, competition among its constituent businesses has increased, of course, but savvy digital …
How Digital Marketing and Advertising Can Help Grow Your Ecommerce Business Read More »
What is reputation management? Simply put, it is a strategy used to influence the way stakeholders perceive the brand of a business – corporate, medium-sized, or the parlour by the corner. The obvious follow-up question here is why is it important for stakeholders to have a good impression of the establishment? The answer may be …
Can reputation be managed? But of course! Read More »
Liana Zavo is the founder & CEO of ZavoMedia Group, an NYC-based full-service public relations and digital marketing agency. In a world where businesses compete for attention, it is a priority for entrepreneurs to establish an image that stands out. Personal branding remains a vital aspect that needs thoughtful planning to attract a target audience. To …
Online Reputation Can Propel Your Personal Brand And Business Forward Read More »
As Jeff Bezos once said, “A brand for a company is like a reputation for a person.” Branding is all about personification—giving human traits to a brand. If you think about it, Nike, Disney, or any other corporation is nothing more than a set of documents filed by a lawyer somewhere. They are legal entities created …
What does your company’s brand say about it? Read More »
Chief marketing officers (CMOs) have gained ground in the C-suite and often hold a seat at the table when companies define and pursue strategic decisions. CMOs should also get a seat at the information technology (IT) table. Whether you’re in higher education, retail or a service industry, digital communications should be user experience (UX) focused. …
Connecting Marketing And IT To Transform UX Read More »
Marketer and entrepreneur Stephen A. Hart is a man of many passions – family, podcasting and most importantly – branding. As a Brand Strategist and creator of Brand In Demand, Hart is eager to help professionals and entrepreneurs identify and communicate the strong personal brands that will lead to success in business, relationships and even negotiation. How does …
The Role Of Branding In Negotiation Success Read More »
So, content marketing, huh? A quick Google of the term will net you a whopping 10.4 billion hits in just a few seconds showing us – if any proof were needed – that this is still the go-to strategy for marketers. Despite this, a large number of brands are still working under some common misconceptions …
Content marketing: What are the top misconceptions? Read More »
There’s no denying that this has been another record-breaking year in tech. From mega-fundings to the constant drumbeat of IPOs, there are a lot of opportunities right now for high-growth startups– which means it’s also increasingly challenging to break through. While reporters are constantly looking for fresh, interesting, and relevant businesses to cover, more than half …
Your business needs a story. Here are 6 ways to make it a standout Read More »
One of the most frequent questions I get from business owners is some variation of the following: “should I be spending money on SEO or PPC?” It’s a complex question, and there’s no one right answer. But I can help you understand the factors you’ll need to consider when making the decision for yourself. The …
Is SEO or PPC Better for Your Business? Read More »
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